Introduction

Artificial Intelligence is transforming Digital Marketing to remain competitive and optimize marketing spend in the new digital landscape. This course will help students comprehend and connect with clienteles in entirely new and innovative ways. It will enable students to explore game-changing digital marketing strategies and tactics that organizations are deploying. This course is designed for marketers and leaders who want to broaden their understanding of cutting-edge digital marketing techniques and develop a working understanding of data analytics.

LEARNING OUTCOMES

Upon successful completion of the program, candidates will be familiar with Digital Marketing and be able to:

• Understand digital marketing and its disruption of the traditional marketing mix.
• Be aware of the online consumer journey and how to effectively target their customers.
• Understand the role of the core digital marketing channels and learn how to optimize using metrics: SMART goals, conversion optimization, A/B tests, attribution, and experimentation.
• Set clear objectives for the different digital marketing channels.
• Earn a degree certificate to share with their professional network as well as unlock access to career support resources to help them kickstart their new career.
• Set clear objectives for the different digital marketing channels.